You're missing a piece

It’s as if the car was invented without a transmission. Everyone used cars and they did a lot of great work – but they maxed out at 20 mph and that was that. And after a certain amount of years, someone invents a transmission, and the people building cars with transmissions are setting new standards for performance. But transmissions are complicated, so it’s not the first thing anyone wants to bite off. So they work on other things, they install the power windows, the sound system, the better seats, because none of those things require them to re-engineer significant pieces of the engine.

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Coverage

If a baseball team doesn’t have anyone in left field, they will consistently lose. Sure, they may handle long balls to center exceptionally, they may pitch great games, handle everything in the infield just fine. But if no one is covering left field, those fly balls will go unfielded and end up giving a significant advantage to the other team.

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Develop Slow, Respond Fast

If you want your product to succeed, don't think the road to that is by putting every bell or whistle you could imagine. Think first of making sure the people using your product are helped every step of the way to remove roadblocks to their use. No more arms crossed disappointed looks when they're not doing it right, despite "having got the training, twice!" We have to move to a support mentality that recognizes that if the product isn't used, it's useless.

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White paper: Resourcing your Salesforce CRM Product Team

Over the years we’ve worked with organizations to not just implement Salesforce, but to also build and incubate internal staff or teams who are ready to take full ownership of their system’s and organization’s success. This white paper offers models and specifics for how to put in place engaged, dedicated, thoughtful internal capacity to guide your technology.

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