‘There’s a huge demand’: Why product manager is the new pivotal role at publishers

By Max Willens, Digiday

Product managers have become the must-have new hire for publishers.

Nearly a year into its first chief product officer’s reign, Bloomberg Media has grown its number of product managers from 10 to 14; Vox Media now employs 10 product managers, up from seven last year, after adding three to look after facets of Concert, its ad network, and Chorus, the homegrown publishing platform it also licenses to third parties; and over the past two years, the Washington Post has tripled the number of product managers it employs, attaching one to every single internal and external project it operates…


h/t Graziella Jackson