The Delicious Alignment of Distributed Ownership (The Blue/Gold Divide)
Where you once had misaligned roles that created frustration on all sides, the distributed ownership model presents a far more functional setup, where everyone can deliver on the pieces of work that make the most sense for them.
Photo by Sindy Süßengut
Everyone Likes to Geek Out On Something
Here’s the key underlying principle of the distributed ownership model: let people focus on their areas of interest and expertise. Let people geek out — productively — on the piece of the puzzle where they can make the most impact. And give people on both sides the trusted allies they need to move the ball forward.
Flight of the Bumblebee
At a high level, this "Flight of the Bumblebee" diagram illustrates the beauty of the system working, when the blue team (tool optimizers) and the yellow team (tool users) work in harmony
Alignment Dissolves Resistance
When roles are well defined — when people get the support they need and digital products like the website and CMS start to hit a new trajectory of quality and utility — turfiness starts to dissipate.