Chris Zezza Chris Zezza

The Costs of Ignoring Your Problems

I get a bit antsy when I’m asked how much something will cost. It’s an important question, it deserves a solid answer. But somehow the question seems to frame things up in a misleading way….

Coins spilling out of a jar

Photo by Josh Appel

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Develop Slow, Respond Fast

If you want your product to succeed, don't think the road to that is by putting every bell or whistle you could imagine. Think first of making sure the people using your product are helped every step of the way to remove roadblocks to their use. No more arms crossed disappointed looks when they're not doing it right, despite "having got the training, twice!" We have to move to a support mentality that recognizes that if the product isn't used, it's useless.

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