At The Build Tank, LLC, we seek to treat your data with the same respect we would hope to receive for our own. This policy explains how we handle information for our marketing, website, and consulting services.

1. Information We Collect

We collect information in three ways:

• Information You Provide: We collect your name and/or email address when you sign up for one of our newsletters, or sign up for resources such as a white paper, or during a discovery call.

• Automatic Collection: We use tools like Squarespace and Google Analytics to collect standard website usage data (like IP addresses) to improve our site performance.

• Information from Third Parties: We may receive professional information from public sources (like LinkedIn) to better understand our audience.

2. Cookies & Tracking Technologies

We may use cookies and similar tracking technologies (like the LinkedIn Insight Tag and Google Analytics) to track activity on our website and hold certain information.

• Analytics: We use Google Analytics to monitor and analyze web traffic. This helps us understand which content is most helpful to our visitors.

• Retargeting: We may use tracking pixels (like LinkedIn’s) to understand your interests and show you relevant professional content or advertisements after you leave our site.

• Your Control: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. You can also opt-out of tracking by using the cookie banner on our website.

3. How We Use Your Information

• Thought Leadership: We use your contact info to send you our thought leadership posts and updates.

• Marketing & Tailored Content: We may use your contact information or website usage data to deliver tailored professional content to you on third-party platforms or to identify similar professional audiences. This helps us share our insights with the people most likely to benefit from them.

• Technology & AI: We use modern tools, including AI-assisted software, to help us analyze our marketing performance and work more efficiently.

4. Sharing and "Selling" Data

• We do not sell your personal data. * Service Providers: We share data with reputable partners who help us run our business (e.g., Mailchimp, Salesforce, Squarespace, and LinkedIn). These partners are only allowed to use your data to provide services to us.

• Business Transfers: If we ever sell or merge our business, your data may be transferred to the new owner under these same privacy protections.

5. Client Data & Confidentiality

In our role as consultants, we often have access to client databases (such as Salesforce). We act strictly as a service provider for our clients. We never use client-owned data for our own marketing, nor do we ever share or retain it beyond the scope of our specific project agreement.

6. Your Rights & Choices

We honor your right to control your data.

• Unsubscribe: You can opt-out of emails at any time via the link in our newsletter.

• Cookies: You can decline non-essential tracking via our website’s cookie banner.

• Access & Deletion: You have the right to ask what data we have about you or request that we delete it. To do so, or to opt-out of professional platform matching, email us at the email address in the Contact Us section below.

• Global Privacy Control: Our website is configured to respect "Do Not Track" and Global Privacy Control (GPC) signals from your browser.

7. Contact Us

If you have questions about this policy or your data, please reach out to us at privacy@thebuildtank.com or 1442A Walnut St #58, Berkeley, CA 94709.